ITVT/TVOT is pleased to reveal more details about the following TVOT LIVE! panels (note: TVOT LIVE! takes place September 8th, 9th and 10th; view the full show schedulehere; purchase your TVOT LIVE! tickets here):
7:10-7:40PM Eastern (4:10-4:40PM Pacific) Main Stage Closing Keynote: Tom OâBrien, President, The Weather Channel, in Conversation with Mary Ann Halford, Executive in Residence, Progress Partners In an age when viewers have access to more content and ways to watch than ever before, the smartest media companies are focusing on innovation and technology to produce content in ways that are more compelling, immersive and unique. Not only do these advancements give companies a competitive advantage through increased viewership, they also create opportunities to engage audiences on both existing and new platforms and to develop new business models like never before. In this keynote fireside with Mary Ann Halford, Executive-in-Residence at Progress Partners, Weather Group president, Tom OâBrien, will shed light on cutting-edge strategy and innovation that parent company Allen Media Group has been implementing across The Weather Channel, streaming service Local Now and other products to enhance storytelling, tap into new audience segments, and drive business opportunities that wouldnât otherwise exist. 5:15-5:45PM Eastern (2:15-2:45PM Pacific) Main Stage Interactive Livestreaming vs. Live Streaming: Whatâs the Difference and Who Cares?
Join a panel of experts in the emerging field of interactive livestreaming, a fast-growing genre of streaming media defined by real-time interaction between the talent or host and the audience. Driven initially by eSports, gaming and technical advances in the underlying software and video platforms, this new approach to streaming video is being quickly adopted by advertisers, marketers, musicians, politicians, comedians, and storytellers of all kinds. Drawing on real-world examples, this panel of creative and technical leaders will dissect what makes interactive livestreaming different from a simple live video streamâand why you should care. Panelists include:
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