Televisionation: Realeyesâ Kalehoff on Why 2020 Presidential Election Ads Are Struggling to Engage Viewers
ITVT/TVOT is pleased to present a new episode of âTelevisionation,â our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes (http://realeyesit.com), a company that uses emotion AI and facial coding to measure consumersâ response to and engagement with video content. Kalehoff discusses new research from Realeyes into the efficacy of video advertising for the 2020 presidential election. Among other things, the company has found that the Biden campaignâs ads are more effective at âluring and sustainingâ audiences, but that both that campaignâs ads and those of the Trump campaign are struggling to engage audiences; that negative advertising and longer ad durations are causing viewers to tune out earlier; and that political advertising in general needs to âbalance rigid talking points with richer storytelling, in order to drive greater emotional impact.â
