Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.
--- To register for TVOT LIVE! 2021, please click here: To find out about special group rates (three or more), contact Tracy Swedlow at tracy@tvotshow.com or (415) 608-4766. From February 6th through March 5th, tickets will be priced at $169 From March 6th through April 2nd, tickets will be priced at $199. For more information about TVOT LIVE! Spring 2021, please go to our Web site: https://www.tvotshow.com Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or tracy@tvotshow.com
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