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ITVT is pleased to announce a TVOT LIVE! Spring 2021 keynote, featuring Donna Speciale, President of Advertising Sales and Marketing at Univision, in conversation with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB. The session will take place on Thursday, April 29th.
Save On Calendar! https://tockify.com/tracy.swedlow/detail/44/1619710500000
Here’s the keynote’s listing from the show agenda:
Thursday April 29th
11:35AM-12:05PM Eastern
8:35-9:05AM Pacific
Main Stage
Keynote Fireside Chat: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part of what the Hispanic broadcaster has termed an “ongoing transformation” of its advertising and streaming strategies, Speciale has stated publicly that she is “focused on aggressively evolving” Univision’s ad sales operations. In this keynote fireside chat with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB, Speciale will cast light on her plans to revamp Univision’s ad-sales strategy, update attendees on its new PrendeTV AVOD service, explain why Hispanic audiences need to be a key part of a brand’s marketing strategy, share her insights into the future evolution of TV/video advertising in general, and more. | 