| ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target.” The session, which will take place on Thursday, April 29th, is brought to you by Simpli.fi. Here’s the session’s listing from the show agenda: Thursday April 29th 1:05-1:35PM Eastern
10:05-10:35AM Pacific Main Stage
The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target The Covid-19 pandemic accelerated many changes, and advertisers aren’t going back to program targeting—instead it’s all about audience targeting vs. content. With audience targeting, you can leverage massive amounts of privacy-friendly online and offline audience data that allow for precise targeting, regardless of the content your ad is being served on. In this session, Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss why audience targeting ensures you’re reaching the right person at the right time and even on the right device, while accurately measuring and driving meaningful results, regardless of what content the user is consuming. | 