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ITVT is pleased to announce the TVOT LIVE! Spring 2021 sessions, “TV Media Buying: Investing in Local Markets Pays Big Dividends” and “How Local Market Media Buying Paves the Way for National Success.” The sessions, which will open the third day of the show, Wednesday April 28th, are brought to you by Firstlight Media, the TVOT Leader-of-the-Track Sponsor for Local TV.
Here are the sessions’ listings from the show agenda: Wednesday April 28th 11:05-11:35AM Eastern
8:05-8:35AM Pacific Main Stage
TV Media Buying: Investing in Local Markets Pays Big Dividends Single-market media buying—particularly in a top DMA like New York—is a key strategy for a brand’s success. It offers targeting capabilities, quality inventory, and actionable reporting that are difficult to attain in national strategies. The local market offers important audiences and efficiencies that inform campaigns and help fuel a brand’s national strategy.
Join Ed Renicker, CEO of New York Interconnect (NYI), in conversation with Nancy Larkin, EVP/Managing Partner of LocalOne at Horizon Media. In this dynamic discussion, the two industry leaders will talk about the importance of local markets for national brands in TV media buying strategies and the increasing strength of the industry overall as more brands continue to return to the forefront in 2021. Wednesday April 28th 11:35AM-12:25PM Eastern
8:35-9:25AM Pacific Main Stage
How Local Market Media Buying Paves the Way for National Success Targeting. Inventory. Reporting. When it comes to achieving successful TV media buying campaigns for brands, it’s time to think nationally—and buy locally. Agencies are increasingly turning to single-market media buying to inform and fuel their national campaigns. First- and third-party data is better captured on a local level and a critical element to an agency’s ability to plan, execute and evaluate a winning advertising campaign. Join moderator, Jon Watts, Executive Director of The Project X Institute, in conversation with Beth Miller, VP of National Sales for New York Interconnect (NYI), and Manoj Shamdasani, VP of Programming and Brand Partnerships for News 12 Networks, for this forward-thinking conversation about how local market strategies can lead the way to success for national brands. | 