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TVOT/ITVT is pleased to present “Audience-Based Buying in Action,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda:
“As the industy continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact.
Part I: Why ABB Is Important
We'll talk about why the shift to an audience-based buying mindset is important for our industry. Session will provide a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had. Panelists include:
David Levy, CEO, OpenAP Jack Bamberger, Chief Commercial Officer, Amobee Marci Cohen, VP of Market Research and Insights, Spectrum Reach Sean Cunningham, President and CEO, VAB (Moderator)
Part II: Focus on Measurement
This discussion will focus on measurement. We'll talk about how brands are measuring success and which key performance indicators (KPIs) they are optimizing against. Panelists include: Chris Geraci, Chief Client Officer, AdCuratio David Ernst, VP of Advanced Television and Digital Analytics, A+E Networks Sean Cunningham, President and CEO, VAB (Moderator) Stuart Schwartzapfel, SVP of Media Partnerships, iSpot
Part III: Where Are We Going?
In this discussion, we'll talk about where we're going. We'll hear valuable insight from those involved in what's next in audience-based buying. Panelists include: Dave Morgan, CEO, Simulmedia Gerrit Niemeijer, CTO, Ampersand Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent Jessica Hogue, GM of Measurement and Analytics, Innovid Sean Cunningham, President and CEO, VAB (Moderator)”
Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email: Go to https://tvotlive2021.hubilo.com/community/#/home Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder) Paste the code into the appropriate field at the link above and click the button; If you don’t receive the log-in code via email, you can contact us at tvotnyc@gmail.com
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
Tracy Swedlow, Richard Washbourne and the TVOT Team |
