Issue 43.34 - February 16, 2022

Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement


Watch On-Demand!


ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.



This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s goals for the coming year, and how it views viewer privacy concerns, new regulatory efforts and more.

 

More! https://itvt.com/televisionation


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