|
Watch or Listen On-Demand!
Buy Transcript ($15.99): https://itvt.sellfy.store/p/televisionation-strateguss-cox-and-porch-discuss-programmatic-advertising/
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Joel Cox, Co-Founder and SVP of Strategy and Innovation, and Todd Porch, President of programmatic CTV/OTT managed services provider, Strategus. They discuss what Strategus does (it bills itself as the first company to have launched a programmatic advertising campaign—back in 2015), and how it believes its emphasis on “custom-curation solutions” and “white-glove service” differentiates it from other players in the programmatic space; share their thoughts on the state of the programmatic space and how it needs to evolve going forward; describe the company’s future goals; and more. ---
More Televisionation! https://itvt.com/televisionation | 