Issue 43.77 - June 29, 2022

Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”

This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.

Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project’s implications for the future of storytelling, and more.

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Televisionation Archive! https://itvt.com/televisionation

Just 2 Days Left to Purchase Your Super-Early-Bird Tickets to TVOT SF 2022

–40% Discount on Tickets Ends at Midnight, Thursday June 30th

Super-early-bird registration for TVOT San Francisco 2022 (October 12th and 13th), our first in-person TV of Tomorrow Show event since Fall of 2019, ends 2 days from now, at midnight, Thursday June 30th.

Super-early-bird registration allows you to attend TVOT SF 2022 for just $975, representing an almost 40% discount on the full price of a ticket.

To take advantage of this discounted pricing, click here.

To find out about special group rates (three or more), contact Tracy Swedlow at tracyswedlow@gmail.com or (415) 608-4766.

For more information about TVOT SF 2022—including issues in focus, the event’s spectacular new venue, our new “TVOT at Nite” get-together in San Francisco’s trendy South Beach neighborhood, and more—please go to our Web site: https://itvt.com/tvot

Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or tracyswedlow@gmail.com.

SPEAKERS

TVOT SF 2022 will feature well over 100 speakers, including such luminaries as: Adam Gaynor, Chief Revenue Officer, Gamut; Anne Schelle, Managing Director, Pearl TV; Beth Plummer, CRO, Spectrum Reach; Brian Seth Hurst, President, StoryTech Immersive; Dana McGraw, SVP of Audience Modeling and Data Science, Disney Advertising; David Porter, SVP/GM of Addressable, Canoe; Helen Katz, EVP of Research, Publicis Media; Howard Shimmel, President, Janus Strategy & Insights; Jennifer Hungerbuhler, EVP/Managing Director of Local Video and Audio Investment, Dentsu Media; Jennifer Mock Donohue, SVP, Disney Advertising Local; Jim Louderback, Strategic Advisor, Paramount; Jonathan Steuer, EVP of TV Strategy, VideoAmp; Julian Zilberbrand, EVP of Advanced Media, Paramount; Kevin Arrix, SVP, DISH Media; Kevin McGurn, President of Sales and Distribution, Vevo; Lauren Wetzel, COO, InfoSum; Michelle Munson, CEO, Eluvio; Michelle Savoy, SVP of Digital Sales, Univision; Mike Vorhaus, CEO, Vorhaus Advisors; Nick Colsey, VP of Business Development, Sony; Radha Subramanyam, Chief Research and Analytics Officer, CBS; Rob Aksman, President, BrightLine; Rob Jayson, EVP of Analytics and Insights, USIM; Scott Schiller, Global Chief Commercial Officer, ENGINE; Shawn Johnson, Former GVP of Global Product and Design, Discovery+; Shawn Makhajani, SVP of Business Development and Strategy/Head of NBC Spot On, NBCUniversal; Stephanie Fried, CMO, Fandom; Todd Achilles, CEO, Evoca; Travis Scoles, SVP of Advanced Advertising, Paramount; Zane Vella, VP of Strategic Development, Comcast; and many others.

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Televisionation Archive! https://itvt.com/televisionation