4:10-4:40PM Ballroom TV Advertising Matters, but the Audience Matters More
In this session Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss his personal and familial experiences with targeted ads and experiences based on the content watched in his household. He’ll also take a deeper dive into the addressable programmatic solutions available with the use of unstructured data and why targeting the right audience within a household is key for advertisers.
InteractiveTV Today - TMRW Corp. - TV of Tomorrow Show 1147 Naples Street San Francisco, California 94112 USA You are subscribed to this list because you subscribed to it yourself by email, via our Web sites, gave us your business card, or requested subscription directly. Gmail users please put us in your PRIMARY list so the newsletter doesn't get put in PROMOTIONS.
