ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was a Hot Topic session, sponsored by Imagine Communications:
It’s All TV: Ad Buying and Selling in a Convergent World Imagine Communications Hot Topic Session
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? How do media companies and brands derive maximum value in this new golden age where premium TV content is fully accessible across screens and devices? How do you plan, buy, sell, deliver and measure advertising campaigns to reach this highly valuable and rapidly fragmenting audience? This panel of experts will debate the present state of cross-platform TV advertising and the path to true convergence. Panelists include:
Ben Antier, CEO, PublicaInderpreetSandhu, Head of TV Ads Platform, GoogleJulianZilberbrand, EVP of Advanced Media, ParamountSeemaPatel, SVP of Data Partnerships, TelevisaUnivisionSteveReynolds, President, Imagine Communications (Moderator)
A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!
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