ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was devised and moderated by Helen Katz, EVP of Research at Publicis Media. iSpot.tv stepped up to the plate as session sponsor:
How Not to Reinvent Wheels
The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful. As we come to another potential crossroads and another shift in video measurement, what can we learn collectively from the past? This panel of experts will explore learning from past efforts, and advise on what we should and should not be doing as we reach a crucial point in US audience measurement. Panelists include:
Brian Fuhrer, SVP of Product Strategy and Thought Leadership, NielsenHelenKatz, EVP of Research, PublicisMedia (Moderator)JesseRedniss, CEO, QonsentJodieMcAfee, SVP of Agency Partnerships, iSpot.tvJoshChasin, Chief Measurability Officer, VideoAmpMichaelTuminello, VP of Strategy, MediaoceanSableMi, VP of Analytics, Epsilon
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