Issue 44.51 - December 6, 2022

The Future of Streaming Monetization at TVOT SF 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was moderated by prominent media technology consultant, Nadine Krefetz. Penthera stepped up to the plate as session sponsor:

The Future of Streaming Monetization

This session will explore the future of streaming monetization at a time when churn rates for some SVOD services are approaching 40% and AVOD viewers now account for over 50% of US digital video audiences. Even Netflix, long a holdout against advertising, is expected to roll out a lower-cost, ad-supported tier nationally in the new year. Questions to be addressed include: What does the future of the consumer’s streaming spend look like (especially if we enter a recession)? Which is most effective at retaining viewers and winning new customers—content bundles, different service tiers, free or hybrid services? What can increase customer satisfaction? And what are best practices for better monetization? Panelists include:

• Archana Anand, Global Chief Business Officer, Zee5
• Brian Kline, President, Penthera
• Greg Riker, CRO, ThinkAnalytics
• Nadine Krefetz, Media Technology Consultant, Reality Software/Contributing Editor, Streaming Media Magazine (Moderator)
• Rachel Dillon, EVP of Sales and Marketing, Strategus
• Reed Barker, Head of Advertising, Philo

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!