This session will explore a range of ongoing and still-emerging disruptions in the advanced-advertising space, addressing such questions as: How quickly will streaming ads overtake linear? Will they coexist, and if so, for how long? What is going on in TV and streaming ad measurement—will the “alt measurement movement” dethrone Nielsen? What about identity and data used for targeting and measurement—how do we know if it’s accurate and true? Does data quality matter? Will the world of streaming and TV ad buying operate just like ads on Google or Meta? And what about AI—will it transform how viewers find and navigate TV content? Will it create the ads we see? Will it change the way we think about advertising? Panelists include:
Dave Morgan, CEO, Simulmedia (Moderator) Jason Fairchild, CEO, tvScientific Omar Tawakol, CEO, Rembrand Scott McKinley, CEO, Truthset REGISTER: https://tvotsf2023.rsvpify.com
ITVT is pleased to announce the schedule of sessions (scrollable) (or interactive version) for the TV of Tomorrow Show, San Francisco 2023 (May 24th-25th at the General’s Residence in Fort Mason). Tickets to TVOT SF 2023 (priced at $1,375) are still available for purchase here. We will be announcing more details about a number of TVOT SF 2023 panels, firesides and presentations in upcoming issues of the ITVT newsletter. The official Twitter hashtag of the show is #TVOTSF, and the official Twitter account is @TVOTshow.
TV OF TOMORROW SHOW (TVOT) CONFERENCE Register for TVOT SF 2023! Thanks to Our Sponsors!
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.
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