Issue 46.10 - November 8, 2023

11/16 - REGISTER & PARTICIPATE!

Talk Back to Television: SabioTV’s Ochoa and Ibarra on Recruiting Social Media Stars for TV



Talk Back to Television welcomes Joe Ochoa and Charlie Ibarra from SabioTV. We discuss their initiative to recruit social media influencers from YouTube, Instagram and TikTok to create television shows (short form AND long form) for television. Fascinating and timely work!

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Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above). 


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