FASTs present an intriguing opportunity and challenge for smaller content providers focused on specialty and fanforward content. On the one hand, FAST services represent an unprecedented opportunity to aggregate small regional viewers into a large national addressable audience. On the other hand, optimizing ad values in their channels and on-demand content through the services is problematic. In this session, we’ll discuss how content providers prosper in the FAST environment, how programmatic platforms are key to achieving success, and some of the gotchas to avoid or at least keep an eye on.
FEATURED SPEAKERS
Alia Daniels, Co-Founder and COO, Revry
Shawn Eldridge, VP, Business Development and Content, Plex
40% Discount on Tickets Ends at Midnight, Friday February 28th
Super-early-bird registration for TVOT San Francisco 2025 (June 25th and 26th) ends just one day from now, at midnight, Friday February 28th.
Super-early-bird registration allows you to attend TVOT SF 2025, which will include the presentation of the 21st Annual Awards for Leadership in Interactive and Multiplatform Television, for just $875, representing a 40% discount on the full price of a ticket.
Have questions about speakingor sponsorship opportunities? Contact us: (415) 608-4766 or tracyswedlow@gmail.com
Talk Back to Television welcomes Michael Moran, Director of Marketing Strategy for our friends at Continuum Media. Moving from their original (and still very successful) emphasis on linear TV advertising, Continuum has incorporated CTV and (very importantly) the astonishingly difficult live sports advertising space.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV).
TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATIONvideo interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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