Colin Dixon, Chief Analyst from nScreenmediainterviews DamianPelliccione, CEO, and AliaJ. Daniels, COO, Co-founders of Revry, a streaming network targeting the LGBTQ+ community. Revy's fight with The Trade Desk has spilled into the trade press. In this interview, Revry’s co-founders explain why all specialty, niche, and fan-forward providers could be affected. For example, The Trade Desk is demanding access to Revry's data, threatening the protection of the LGBTQ+ audience. Revry has withdrawn its inventory from The Trade Desk, advocating for brands to switch to more supportive DSPs. The dispute highlights the importance of data protection and the challenges smaller niche providers face in the advertising ecosystem.
Watch this interview for more clarification and insights into the situation!
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