MikeBologna, Chief Accelerator at Brightline.tv, discussed a new partnership with TripleLift with Tracy Swedlow, Editor-in-Chief of ITVT/TVOT, about their efforts to enhance and support interactive advertising in the CTV ecosystem. The collaboration creates a fluid marketplace where advanced interactive ad units are the focal point of campaigns across multiple publishers. Brightline’s SDK integrates with major streaming platforms, enabling seamless, programmatic ad delivery. Metrics for success include interactive rates, engagement, and impressions. Despite being in the early stages, feedback from previous campaigns indicates high engagement. The vision includes expanding interactive ad formats and leveraging AI for creative versioning and delivery. The partnership aims to increase the percentage of interactive ads significantly.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV). TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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