March 13, 2025 - Issue 48.56

TELEVISIONATION

Talk Back to Television: Hub Research on TV Consumers and Economic Pressures

Talk Back to Television welcomes Mark Loughney from our sponsor Hub Entertainment Research. Mark takes us through his recent Hub White Paper on TV consumers and economic pressures. From Hub’s quarterly “Churn Tracking Study,” Mark sees (not surprisingly) that consumer “vibes” about the economy are not good. But when Hub looks at television subscriptions, they see that even consumers who are feeling more threatened by the economy ARE EVERY BIT AS LIKELY SUBSRCRIBE TO MULTIPLE STREAMING SERVICES as their “less worried” neighbors. The Good Doctor is reminded that the industry used to consider pay TV “inflation-proof”; I guess that hasn’t changed over the years.

https://itvt.com/televisionation

SCREENS NO. 3 - TRACY SWEDLOW

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV).

TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.

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