The next TVOT CONNECT will take place this Thursday, October 12th (2:00PM Eastern/11:00AM Pacific). Register for your free pass here: https://lnkd.in/gtZ2KYaB (Zoom registration required).
This week’s get-together will see special guests, Chris Pizzurro, Co-Founder of Leap Media Group, Dan Riess, EVP/Chief Growth Officer at TelevisaUnivision, and Michelle Fino, Head of Branded Entertainment at Crackle Plus, discussing how branded entertainment can be used to overcome the challenges that brands face in reaching and engaging consumers.
Points to Discuss
How to optimize a brand inside editorial for broadcast, streaming, on-demand: what’s the difference?
Long-form vs. short form effectiveness when driving brand awareness?
What are new ways to drive engagement and ROI before, during and after the show?
Tracking and measuring effectiveness
How to find all this branded content?
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About TVOT CONNECT:
TVOT CONNECT is a new, weekly, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).
TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers. In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.
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SCHEDULE:
10/12: Branded Entertainment – Chris Pizzurro, Co-Founder of Leap Media, Dan Riess, EVP/Chief Growth Officer at TelevisaUnivision, and Michelle Fino, Head of Branded Entertainment at Crackle Plus.
10/19: Politics and Advertising – Evan Tracey, SVP, National Media Research Planning and Placement (NMRPP)
11/9: Measurement and Tracking – Jon Carpenter, CEO, Comscore and other guests TBN
More to come….Please contact tracyswedlow@gmail.com if you’d like to speak or sponsor.
Also, we’ve just announced that our next TV of Tomorrow Show event, TVOT SF 2024, will take place March 20th-21st: view the announcement here: https://tvotshow.com
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above).Â
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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