Jack of all trades: Why and how CMOs must master data to succeed in 2021 Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021.
ClickZ Daily: January 07, 2021 |
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| Hello! Today we have Teradata’s CMO, Martyn Etherington outlining the data-driven responsibilities that, although not on the job description, are essential for a CMO to know heading into 2021. “CMOs must lean into data – pulled from across departments – to provide actionable insights for a better customer experience,” says Martyn. “Essentially, CMOs must now become a “Jack of All Trades” to master the data conundrum, stay the course amidst disruption and rise above the competition.” Also, Impact’s Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. He writes: Many kinds of partnerships can provide authentic advocacy, including influencers, other brands, media groups, affiliates, and even existing customers, in the form of brand ambassador programs. |
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Data Martyn Etherington Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. |
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Digital Marketing Jaime Singson Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read more |
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| Analyzing Customer Data Jacqueline Dooley Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel about data collection and data privacy. Read more |
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| Digital Marketing Guy Hanson Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read more |
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| Digital Marketing Jeremy Fain Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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