Casper's IPO filing discloses risks of social influencer marketing; Gimbal gives mobile users more control of location data; In-store mobile tech draws repeat shoppers, study finds
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This week, Mobile Marketer is at the National Retail Federation's Big Show in New York, where industry experts will discuss the latest developments in 5G, mobile commerce and influencer marketing. Watch your inbox for reports from the Javits Center on the intersection of retail and mobile. If you happen to be attending the show, don't hesitate to say "hi" or drop a line. Chantal Tode Lead Editor, Mobile Marketer Email
The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.
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