Taco Bell deploys AI for in-app personalization; Sephora, Rent the Runway aim to unlock social's growing commerce opportunity; Oreo's Most Stuf cookies return with TikTok challenge; Campbell tests new shoppable ads to boost e-commerce
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The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
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