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This year is set to be a tumultuous one for marketers, but also a time when exciting opportunities will emerge as digital channels, including e-gaming and streaming, reach new peaks of maturation.
To help you prepare for what will be a busy 12 months, Marketing Dive throughout January is publishing a series of look-ahead pieces analyzing the biggest trends, including a capstone seven biggest 2020 predictions feature that's available to read below.
We hope you use this piece and our other recent output, such as a look at how QSR brands are leading the pack on marketing personalization, as a reference point when devising your strategies for 2020 and beyond.
Best,
Peter Adams Reporter, Marketing Dive Twitter | Email
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
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Peter Adams
