Puma lifts ad recall 180% with new Spotify podcast ad tech; Quibi introduces tech for combining horizontal and vertical viewing; AR and VR will drive omnichannel 2.0
T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
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