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Econsultancy's Marketing and Ecommerce Trends, and Digital Shift on AI gatekeepers – sign up for Jan events
Digital Shift - Jan 11th
With the development of multiple new GenAI-based shopping bots, we explore if a new dynamic for how shoppers find products is emerging, and ask – what are the implications for B2B and B2C marketers?
Digital Marketing and Ecommerce in 2024 - Jan 24th
Get Econsultancy's outlook for the year ahead and hear from:
Jenny Burns, CEO, Magnetic
Simon Swan, Digital Marketing & Media Director, Karo
Lynette Saunders, Senior Analyst, Econsultancy
Rose Keen, Senior Analyst, Econsultancy
Damian McAlonan, Commercial Director, Econsultancy
Pharma marketing’s Damascene moment with content and SEO
The healthcare and pharma industry is demanding better performing content and more organic traffic, says Performance-io founder Matt Lowe.
10 more predictions for retail media in 2024
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
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The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills
How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
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