How to Sell Programmatic AdvertisingNovember 16, 2017 NYC Small Group Intensive Seminars Are you keeping up with the evolution and disruption of advertising revenue streams? If buyers want automated advertising, why do we need sales people? Advertising buyers can buy impressions on open Real-Time-Bidding (RTB) exchanges. How does a sales person or sales department get involved with that? This seminar will cut throught the jargon for publishers and ad-sales executives, giving you a strategy and tactics for success. The biggest success of publishers using programmatic revenue streams is built through sales...relationship driven sales of programmatically delivered 'private exchange' deals, or "PMPs," that utilize first-party data from your media company. That is how you offer a competitive advantage to your customers. Media buyers are seeking competitive advantage for their clients. Every advertiser has a competitor. Sales people can help their customers gain an edge through private market place programmatic deals. If Ford and Chevy Trucks are both targeting truck shoppers with programmatic buying targeting truck intenders using data that is publicly available to both, how can one gain a competitive edge? That is were media companies and ad-sales excellence comes in. Join us to learn how to win the greatest revenue for your property by utilizing the automated processes of programmatic, while leveraging your own first-party data and preserving the selective nature of your premium environments. |