Even the t-shirt sales come from the meaning. It’s about the meaning created around the t-shirts. Guys come to the store and buy a t-shirt, because they want to buy part of Gosha, part of this energy, part of the story. |
| | | | | Gosha's logo. (Gosha Rubchinskiy) | | | | | |  | “Even the t-shirt sales come from the meaning. It’s about the meaning created around the t-shirts. Guys come to the store and buy a t-shirt, because they want to buy part of Gosha, part of this energy, part of the story.”
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| rantnrave:// THE FASHION SPOT has released their Fall 2016 runway diversity report. The not-so-surprising verdict: runways are more diverse than they've ever been, but they're still predominantly white, young, straight-sized, cis-gendered. Awesome that THE FASHION SPOT produces these surveys -- would be great to see someone examine diversity throughout the industry, from design studios, to newsrooms, to PR agencies, and then some... Earlier this week, HIGHSNOBIETY wondered how GOSHA RUBCHINSKIY blew up so quickly. Yesterday, BUSINESS OF FASHION explained in detail: through the stewardship of ADRIAN JOFFE and the COMME DES GARÇONS/DOVER STREET MARKET empire. Particularly fascinating: CDG owns the GOSHA RUBCHINSKIY trademark, and presumably has since their business relationship was formed. Unusual for a designer to give up the rights to his name so early in his career -- unusual for one to become that attractive a commodity so early, too -- but by doing so RUBCHINSKIY freed himself to focus on design while letting the pros handle the heavy lifting of production and logistics. Seems like a win-win so far... As either EINSTEIN or KARL LAGERFELD once said, any action must have an equal and opposite reaction, and so the VETEMENTS backlash has arrived. VESTOJ's ANYA ARONOWSKY CRONBERG dissects the brand's rise and the media's response to its inherent contradictions. Odd to criticize a fashion label for having a constructed image -- isn't that the whole point?... "The magical weapon for ultimate selfies." | | | - Adam Wray, curator |
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 | Business of Fashion |
| BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label. | | |
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 | Bloomberg |
| Is that a new e-commerce strategy in your shorts? Or are you just happy to see me? | | |
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 | Vestoj |
| Examining the reporting of the Vetements Phenomenon. | | |
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 | Co.Design |
| While the Apple Watch has made its way and Beyonce's Instagram, it's Google's Android Wear that's quickly catching on with designers at large. This week at the elite watch conference Baselworld, Google signed on Michael Kors and Nixon to further diversify the lineup. | | |
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 | The New York Times |
| PARIS — At the tail end of Paris Fashion Week, at a party whose threshold was near impossible to breach, Rick Owens was chatting up Kris Van Assche, the Dior Homme designer, not far from Emmanuelle Alt, the editor of Paris Vogue. Chloë Sevigny was holding court in one corner. | | |
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 | Advertising Age |
| Ahead of Ad Age's Digital Conference, Pinterest's Head of Commerce Michael Yamartino talks about Buy It buttons. | | |
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 | Pitchfork |
| By simply getting dressed and appearing onstage, even the most fashion-averse musicians can become synonymous with a certain look. But when musicians make their style aesthetic central to their overall artistic identity, they stand to elevate their work to new level of cohesion and expression. | | |
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 | Fashionista |
| It's the first time the global retail giant has ever sold through a third party. | | |
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 | WWD |
| Color on the runway and in fashion magazine serves to create excitement. | | |
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 | Core77 |
| Space-saving designs and more. | | |
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| Bloomberg |
| Nike Inc. Chief Executive Officer Mark Parker says the shoe-maker is pushing more customization for its gear and mobile applications. "Being more personal, giving the athletes an experience that is easier, connected, simple," Parker said in an interview Thursday (Mar. 17) on Bloomberg Television. That's "really what is important." | | |
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 | AnOther |
| Quiet but resolutely powerful, AnOther traces the style culture of 'less is more' | | |
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 | re/code |
| For hundreds of years, curated periodical magazines thrived and survived - the "cockroaches of the media world," as Hearst's Troy Young once heard them described. Now, Young's mission is to build a better cockroach. | | |
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 | Digiday |
| Bloomingdale's looks to Snapchat to capture what other platforms, from Twitter to Instagram to Pinterest, can't. The department store joined the platform in the fall for September's New York Fashion Week. This spring, however, is this first time Bloomingdale's is testing original brand content not surrounding live fashion events on Snapchat. | | |
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 | The Huffington Post |
| French label Isabel Marant came under fire for ripping off and exploiting the Mixe community’s 600-year-old tradition. | | |
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