I don't separate digital from the world. Digital is the world. |
| | | | | >From The Row's Instagram. (The Row) | | | | | |  | “I don't separate digital from the world. Digital is the world.”
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| rantnrave:// Subscription services aiming to become the NETFLIX or SPOTIFY of fashion have some serious obstacles to tackle. Among them, BUSINESS OF FASHION's HELENA PIKE cites too much product, sizing issues, and predicting personal preferences. A service like SPOTIFY succeeds because it offers value that was recently unimaginable -- doubt the average 2006 consumer imagined that within a decade they'd have on-demand access to several lifetimes' of music for half the cost of a CD per month. Can a fashion-focused service offer a comparable perception of value? To put it mildly, I'm skeptical -- that's like asking someone to provide a virtually limitless wardrobe for the price of an H&M sweater. So, what's the path forward for these companies? Try to reinvent manufacturing and distribution processes? Pursue sustainable revenues by focusing on filling niches rather than appealing broadly?... For rental services like RENT THE RUNWAY or GWYNNIE BEE, the key to growth is getting people comfortable with the idea of not owning their wardrobe. One instance where spending heavily on advertising and PR is the move... BRET EASTON ELLIS on an imagined 2016 version of AMERICAN PSYCHO: "If I had written the book in the past decade, perhaps BATEMAN would have been [...] lunching with REED HASTINGS at MANRESA in LOS GATOS, wearing a YEEZY hoodie and teasing girls on TINDER"... HALEY MLOTEK explores the THE ROW's INSTAGRAM, and frames the mid-aughts' retreat into minimalism as a reaction to recession -- "luxury adapts by shutting up." Again, I'm reminded of REM KOOLHAAS' suggestion that what's really being minimized is the shame of consumption... DAZED collects its favorite fashion archive INSTAGRAMS. | | | - Adam Wray, curator |
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 | The New York Times |
| Mary-Kate and Ashley Olsen have been famous since before they could talk. In the three decades since, they've never identified as any one thing, choosing instead to market themselves as two golden girls who might, under the right circumstances, show up at your slumber party. | | |
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 | Business of Fashion |
| LONDON, United Kingdom - Monthly subscription isn't exactly a new concept. Wine-of-the-month-club memberships have been around for decades, and who can forget the Columbia House mail order CD club? But today, subscription services have become an integral part of the way modern consumers shop, with companies such as Netflix and Spotify leading the charge. | | |
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 | 1 Granary |
| Meet Guram, the business guru behind Vetements’ meteoric rise | | |
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| Business of Fashion |
| In the wake of the Brussels terror attacks and a suicide bombing in Istanbul, BoF investigates how ISIS ‘branded’ clothing helps to fuel the terror group’s death machine by leading sympathisers down the road to violent jihad. | | |
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 | REDEF |
| Copying has always been a part of the fashion industry -- does that mean it should be celebrated, though? Is it an inevitable process that fuels both sales and creativity? Or a harmful practice that should be combatted aggressively? | | |
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 | SXSW |
| Under Armour Founder and CEO Kevin Plank has been changing the way athletes dress for twenty years. Now he is aiming to change the way athletes live. | | |
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 | StyleCaster |
| Sometimes, fashion can feel a little like that "You can't sit with us" scene from Mean Girls, with front-row-only cliques and aspirational (read: unattainable) beauty standards-but Chromat designer Becca McCharen is out to change all that. | | |
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 | WGSN |
| Davil Tran is a 22-year-old fashion enthusiast from Brooklyn who has been collecting designer clothes for a while. Armed with a near-encyclopedic knowledge base garnered from years on predominantly male fashion forums like SuperFuture, StyleZeitgeist, and StyleForum, Tran currently flexes his fashion muscles at aftermarket menswear e-commerce platform Grailed, a site where users can resell high-ticket items in their closet to a community of discerning consumers. | | |
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 | WWD |
| Several weeks ago I saw a magazine spread for the latest collaboration between Uniqlo and former Hermès designer Christophe Lemaire, which got me thinking. | | |
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 | Co.Design |
| Although it has a 3-D-printed midsole, UA's Architech still shows how far away we are from customizable footwear for all. | | |
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 | The Verge |
| And I really want a wireless version. | | |
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 | Racked |
| Picture a shoe. It has a sleek sloping silhouette unencumbered by laces, rivets, velcro, or buckles and can easily be slipped on and off. There's a slightly chunky sole and a tag in the middle of it. The shoe is a $45 Vans slip-on, right? Well, it's close. | | |
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 | Motto |
| "What I can't rationalize is being a part of a business that produces tens of thousands of dresses a month in China that are hurting the world we live in." | | |
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 | Fortune Magazine |
| Signet shows that the best way to fight short sellers is to deliver solid performance. | | |
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 | StyleZeitgeist Mag |
| London, United Kingdom -- There are now three Dover Street Markets in the world (plus I.T Beijing Market, run by the same company), and none of them located in Dover Street. Following a 200% rent hike in its eponymous location, London's most forward-thinking mini-department store has moved to Haymarket. | | |
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