I lack the daring of a dandy, the instincts of the iconoclast, the budget for the bespoke, so I’m hostage to the market. And my choices are scant. But it is a stroke of capitalist brilliance, men’s fashion: Whether we want to feel 'au courant' or disdain the entire enterprise, we dress exactly the same. | | Airport patches, 2008. (Becky Stern/Flickr) | | | | “I lack the daring of a dandy, the instincts of the iconoclast, the budget for the bespoke, so I’m hostage to the market. And my choices are scant. But it is a stroke of capitalist brilliance, men’s fashion: Whether we want to feel 'au courant' or disdain the entire enterprise, we dress exactly the same.” |
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| rantnrave:// I’m still considering the OPENING CEREMONY x GOOGLE smartphone cases, not because smartphones are so closely identified with our bodies that we wear them like clothing (tho it’s true). It’s also not because people often change their smartphones in and out of various snappy ensembles—read: phone cases (tho that’s also true). No, it’s because of this statement: "Shoppers on the Google Store can customize each by zooming in on, dragging and rotating the patterns." Dynamic patterns for fashion, facilitated by digital image manipulation, is a smart choice—yeah it’s customizable, blah, blah. But it also brings the animated, dynamic visual quality of our screens to our smartphone cases (and clothing). That very zooming, dragging, swiping, and rotating is a way of seeing, and it’s a culture, from GIFs to SNAPCHAT filters. Reminds me of what’s on offer from PRINT ALL OVER ME, where you can upload any image to be printed on an array of garments and accessories by using an image editor to customize. The design of garments has been prefaced by algorithmic processes for a long time—the industry started adopting CAD in the 1970s, and Product Lifecycle Management software by powerhouses like SAP have enabled global scale and instantaneous communication for companies. Whenever tech packs are made, the "digital" is at work. The point being? There’s a holistic way of looking at fashion and digital technology, and those smartphone cases get it right in terms of process. The interface needs to be good, so if anyone has tried it, LMK… In brief: excellent read from RUMAAN ALAM on the redemptive qualities of beauty, dreaming, and ALESSANDRO MICHELE’s GUCCI… PVH signed on to the UN Global Compact… KERING is open to the public in some ways more than others… THE ROW is offering a selection of vintage jewelry in its LA and NYC stores. Love this from MARY-KATE OLSEN: “All of our clients are the ideal client.” Think about that in your next convo about demographics. | | - HK Mindy Meissen, curator |
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