It’s a collective consciousness rather than a set of directions...The brand is a narrative — it’s an idea that people both inside and outside the company have to buy into. My role is to shape the narrative: ‘What do we stand for? Why are we here? How do we think and feel and act?' | | | | | Augmented reality dress, Marga Weimans, 2013. Nominated for Rotterdam Designprijs as part of "Body Archive" collection. (sndrv/Flickr) | | | | |  | “It’s a collective consciousness rather than a set of directions...The brand is a narrative — it’s an idea that people both inside and outside the company have to buy into. My role is to shape the narrative: ‘What do we stand for? Why are we here? How do we think and feel and act?'”
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| | rantnrave:// I truly appreciate that voices in the fashion industry have come out for issues like diversity and education, because it shows that in culture and society, what we wear—and how we share what we wear—is always implicated. People sometimes take the stance that fashion criticism doesn’t exist, and yet there are voices out there asking "why?" even if it's not the type of criticism in place for fields such as art or photography. Creativity is the best weapon. Here’s some of what’s been at issue in headlines from the past 24 hours: angry Americans, an aggregate of fashion magazine covers, legal developments, student admissions, and KANYE. Oh and Kanye. Here's hoping for sustained coverage of individuals who subvert our criticism… I’m not really into predictions (hopefully the reasons are obvious) but there are some things to maybe *not* sleep on for 2017. This GRAND THEFT AUTO expansion pack lets you dress your character in streetwear clearly modeled after brands like SUPREME and PALACE (look at the prices). Don’t sleep on this, fashion. Garments and accessories are already in digital environments, and no one wants a naked avatar. Check that. Some people might. I’m wondering which luxury #megabrand will seriously get into the game first. Especially given that the fashion industry largely slept on this thing called “e-commerce” in the late 90s/early 2000s. Note to all fashion designers: start working on your UNITY skillz… Also, for 2017, don’t sleep on MINNESOTA. Or COLUMBUS, OHIO. Those places may not have spawned the next VETEMENTS, but there’s definitely something up in the middle west of the USA… GOOGLE released its top searches for fashion and spread the news to screens far and wide. So. Many. Headlines about it. My favorite was ELIZA BROOKE’s. Read that one, and ask yourself if the question “How to dress like a hippie?” is actionable for your business. j/k, j/k… Perfume intensity is on the rise amongst certain brands (wondering if this is true for all markets, since in some places, wearing perfume is considered rude)…And finally, designer SEULKI SUE LEE explores concepts of the body in fashion. I respect her honesty when it comes to the “ideal” body in fashion: "I was able to challenge my own perception of beauty as a fashion designer since – as much as I hate to admit it – I’m also attracted to the conventional ideas of beauty in the fashion industry." | | | - HK Mindy Meissen, curator |
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 | BuzzFeed |
| Paul Gaudio, Adidas’s quiet creative director, transformed its product line and turned a perennial runner-up into the hottest name in sportswear. How the 67-year-old brand harnessed the rise of 24/7 sneaker culture. | | |
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 | The New York Times |
| How the youngest member of the Kardashian/Jenner clan exploited Generation Z’s favorite way to shop. | | |
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 | WWD |
| The country, maybe the world, was reshaped in 2016 as people wracked by working-class rage made themselves heard. | | |
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 | Racked |
| Men won't invest in what they don't understand. | | |
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 | High Snobiety |
| The generous geniuses over at Rockstar have released a new expansion pack for 'GTA: Online,' and it includes a load of streetwear rip-offs. See them here. | | |
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 | Dazed Digital |
| Central Saint Martins pupils discuss the government’s draconian new plans to halve international student visas. | | |
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 | 1 Granary |
| Let's question the idealised body in fashion, shall we? | | |
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 | i-D Magazine |
| Race, creativity, and human rights - how the video app became about more than filters. | | |
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 | WGSN |
| The #BornDigital BRIGHT BMBR combines menswear's most popular jacket with a technological twist. The limited-edition garment is also a digital key to exclusive experiences. | | |
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 | Bloomberg |
| While import duties, sales taxes and transport costs have long meant makers of luxury goods price items differently in different countries, at times of strong foreign-exchange volatility these variations get exacerbated as retailers can't adjust as fast as currencies can move. | | |
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 | The Fashion Spot |
| We take a look at how, in terms of diversity, major fashion publications' 2016 cover stars stacked up against prior years. | | |
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 | The Fashion Law |
| Whether it be the continued reliance on design patents within the U.S. or the rise in intellectual property infringement cases being pursued in China, there has been no shortage of noteworthy legal happenings in 2016. Here is an overview of the top 10. | | |
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 | Pictorial |
| Fashion plates are a classic, even stereotypical angle image from the Victorian era, featuring duos and trios of women modeling the latest looks circa 1877. But how did consumers of the time actually use these images? What did you actually do with a fashion plate, anyway? | | |
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 | Star Tribune |
| Minneapolis entrepreneur John Mooty spent a year living at the Lofts at International Market Square. | | |
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 | AnOther |
| We spoke to the lauded British auctioneer about the stories behind some of her most treasured pieces: from Alexander McQueen and Comme des Garçons to Schiaparelli and Madame Grès | | |
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| WWD |
| Fashion - and the rest of the world - witnessed the celebrity-cum-fashion designer descend into crisis. | | |
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 | Fashionista |
| From "Come As You Are" to "The Virgin Suicides" to "Twin Peaks," Steiner is behind some of the most authentically cool looks you've seen on screen. | | |
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 | Vogue |
| This will be remembered as a year of many things, but in the intersection of fashion and pop culture, 2016 will go down as the year of merch. | | |
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 | Refinery29 |
| India's fashion industry is modernizing while holding onto strong traditions, but dressing in modern ways is still a feminist statement for many Indians. | | |
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| WWD |
| Minkoff plans to show her collection on Saturday, Feb. 4 at The Grove. | | |
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 | via YouTube |
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| © Copyright 2016, The REDEF Group |
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