An investment in knowledge pays the best interest. | | | | Young girls playing Pac-Man at an arcade in Times Square, New York City. 1982.
(Yvonne Hemsey/Getty Images) | | | | |  | “An investment in knowledge pays the best interest.”
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| | rantnrave:// Little late today due to a REDEF discussion even last night. Enjoy. Stay curious... Does the reach of a platform matter for advertising? Or does It only matter how many people a platform can get to watch an ad? That’s the reach that matters to a buyer. Often confused. Selling audience and delivery of advertising messages should be the focus. Allowing for optimization of message delivery over a time period and a media company’s entire audience. All advertising is content, some more enjoyable than others. Sometimes the less enjoyable ads sell product better, using less of a viewer’s time. Helping advertisers figure out the balance and price for audience optimization is key. How can media companies and advertisers work together to put viewers first, and both achieve their objectives? GOOGLE and FACEBOOK have the scale. But do they hold a candle to the advertising reach of a single major media platform, in terms of minutes of video advertising delivered to consumers? Does this get confused and then underpriced? Traditional media companies can't compete with Google and Facebook on platform reach in small doses but can win on advertising delivery. They need to distinguish the two. Programmatic? It's just automation. The question is what is being automated? There's a myth of a long tail of content that can deliver advertising when in fact the amount of content that can effectively deliver advertising (good enough that people will sit through ads to watch) is very finite. Programmatic would be fine for major media companies if impressions were weighted for the quality of delivery, but more often than not programmatic is a method for buying low-cost impressions, that may or may not equate to message delivery. And does programmatic get the advertiser the adjacency they want? More on audiences tomorrow... BRIAN ROBBINS is leaving AWESOMENESSTV. What a great run and great company. Left in the very capable hands of BRETT BOUTTIER and a terrific team. Excited to see Brian's next creation. I'm in... Happy Birthday to ERIN GRIFFITH, KEVIN GAGE, GEORGE RUIZ, JAMES MONSEES and ERIC ADELSON. | | | - Jason Hirschhorn, curator |
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 | The Intercept |
| Documents provided by NSA whistleblower Edward Snowden reveal Palantir’s role in creating the U.S. government’s international spy machine. | | |
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 | The Ringer |
| Bryson Morris is a rapping 14-year-old. His team thinks he’s the next teen pop superstar. Are they delusional, or about to change the game? | | |
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 | The Verge |
| The future of computing may be inside our skulls. | | |
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 | McKinsey & Company |
| Incumbents are now asking if digital is a threat to or an opportunity for their business model. Beyond operational efficiency, they will need to focus on excellence in execution. | | |
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 | Digiday |
| “You’re dealing with an algorithm that is so wild and unpredictable, I try not to get obsessed by it. I know it’s not real." | | |
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 | Esquire UK |
| Sir Paul Smith long ago earned his stripes as the quintessential British fashion designer. Today, as he enters his eighth decade, he still has plenty of tricks up his elegantly tailored sleeve (rubber chicken included). | | |
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 | recode |
| What I learned at Code Media. | | |
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 | IEEE Spectrum |
| And auto-complete software should dramatically boost performance for this brain-computer interface | | |
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 | Yahoo! Finance |
| This story is bigger than The Cauldron and Chat Sports, their two founders, Sports Illustrated, Time Inc., Medium, and even those mega sports stars. It’s a simple reminder that no matter how digital the business world becomes, there is still nothing more important than properly vetting a partner. | | |
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 | TechCrunch |
| Would you tell Facebook you’re happy to see all the bared flesh it can show you? And that the more gratuitous violence it pumps into your News Feed the better? Obtaining answers to where a person’s ‘line’ on viewing what can be controversial types of content lies is now on Facebook’s product roadmap -- explicitly stated by CEO Mark Zuckerberg in a lengthy blog post last week, not-so-humbly entitled ‘Building a global community‘. | | |
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 | Backchannel |
| A state attorney general sues Spectrum for ripping off customers. It won’t force change, but it could start a movement. | | |
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 | Advertising Age |
| Two years into TrueX's acquisition by 21st Century Fox, the ad tech company is more relevant than ever. | | |
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 | Medium |
| It’s hard to overstate just how many Trump supporters there are, how many have lost faith in the system, and how many have become… | | |
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 | The Denver Post |
| Hallways at the world-famous Steadman Clinic are lined with framed, autographed jerseys of star athletes who have had surgery here, including John Elway, Mario Lemieux and Alex Rodriguez. | | |
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 | Hazlitt |
| When I hear the significance of the two words twisted by those too paralyzed with fear to understand their meaning, I think about all they encompass for my family and my friends. | | |
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 | Heleo |
| “You don't have to radically transform your life in order to find meaning in it.” | | |
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 | WSJ |
| Steve Case says people outside Silicon Valley feel left out. He has a plan to change that. | | |
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 | NewCo Shift |
| In his first interview since the November election, John Podesta, the Clinton campaign chair whose hacked personal email arguably changed the course of last Fall's election, suggested a strong remedy... | | |
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 | Between the Liner Notes |
| In 1970, two deejays discovered they had the ability to take the dance floor on a journey by playing records back-to-back, continuously throughout the night. Soon clubs all over the world adopted this style of deejaying, and a new culture and music genre called "disco" emerged. | | |
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 | The Information |
| At Facebook’s developer conference F8, Messenger is expected to announce new ways for users to discover businesses on the platform. Messenger’s latest approach internally to its personal assistant M provides clues as to its potential strategy, as it tries to understand a narrower set of circumstances in which users have “intent” to buy things. | | |
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 | Longreads |
| David Bowie came out as gay in an interview with "Melody Maker" magazine in 1972, and it was the closet door heard ’round the world. But what did he mean by it? | | |
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 | Eater |
| It’s not just saffron shortages | | |
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 | YouTube |
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| © Copyright 2017, The REDEF Group |
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