That's how we see you around the world. As one of the greatest ideas in human history. Right up there with renaissance. Right up there with crop rotation and The Beatles' 'White Album.' The idea. The American idea. | | | | | If you love movies like I do, you'll love "De Palma" (2016). (A24 Films) | | | | | | “That's how we see you around the world. As one of the greatest ideas in human history. Right up there with renaissance. Right up there with crop rotation and The Beatles' 'White Album.' The idea. The American idea.”
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| | rantnrave:// While everyone talks about AT&T and TIME WARNER, it’s a huge lagging indicator of what's been happening for a while, namely the convergence of distribution and content. Around the ecosystem, we can see some smaller developments that may be leading indicators, specifically around influencers and digital platforms. GOOGLE just bought FAMEBIT, an influencer marketplace. PINTEREST is moving into influencer marketing and FACEBOOK is increasingly interested in sorting through influencer monetization as well. All the platforms are eyeing branded content and influencer marketing as potential pools of money to attack. But it's not the margins that attract them. Branded content and brand integrations have never had sustainable tech sized margins. Too manual, too much work, too hard to scale like a Google or a Facebook. But while the margin is limited and the size of the pool is unclear, it’s a strategic market for them to compete over. In digital advertising, scale is critical. It’s why Facebook and Google keep getting bigger and bigger even though they're already huge. Beyond scale, one way to compete is to go upstream and become more central to the content creation process both for talent and for brands. As we discussed in REDEF TechORIGINAL: "Light at the End of the Funnel: Why the Marketing Revolution is About to Arrive", content and marketing are becoming part of the product experience. Content is brand strategy. Being the link between brands to content creation becomes a huge advantage. It can ensure that content gets made for your platform, you don’t get cut out from the media plan, and content works best on your platform. Platforms that get this will increasingly help connect influencers and content creators with brands. Those that really get the strategic value won’t try and steal the margin from influencers but rather will try to enable a healthy ecosystem. Happy brands and happy creators ultimately win. Short-term greedy loses, long-term greedy wins... The FBI's JAMES COMEY and those emails. What happened? Did he do the right thing? Is it about the election? Here's what we're reading... Very moving piece from CNN's BRIANNA KEILAR. Got choked up. Made me think of my Mom... Through all the noise in this election let's not forget those that have real issues and needs. That's not to be confused with the normalization of blame, hate, racism, and sexism... Happy Birthday to CAROL KRUSE and CONRAD RIGGS. | | | - Jason Hirschhorn, curator |
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| For most of its 146 years, Deutsche Bank was the embodiment of German values: reliable and safe. Now, the once-proud institution is facing the abyss. "SPIEGEL" tells the story of how Deutsche's 1990s rush to join the world banking elite paved the way for its own downfall. | | |
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| If most voters are uninformed, who should make decisions about the public’s welfare? | | |
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| The fact Apple’s ‘TV’ app doesn’t have Netflix shows who has the leverage; Apple should just buy in. | | |
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| Artificial intelligence is the thread running through all of Google's disparate efforts at innovation, including autonomous vehicles, enterprise cloud, and the new smartphone line. | | |
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| At the Food and Nutrition Conference and Expo, companies and trade groups help pay the way for one of the America's dieticians' biggest events of the year. | | |
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| We're bad at tracking deadly storms, but New York has a new way to see them coming. | | |
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| The Trump strategy was deny, impede and delay, while destroying documents the court had ordered them to hand over. | | |
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| Unlike its physical world ancestor, online publishing fails to reward investments in production and content quality. We urgently need to reconsider the error. | | |
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| Why we need more radical policies so that we don’t just repeat the debt-fueled booms all over again. | | |
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| Donald Trump vs. Hillary Clinton, amendment by amendment. | | |
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| Zen and the art of building the future. | | |
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| They'd raise $1.1 trillion, almost all from rich people. | | |
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| Survive, the Alamo Drafthouse, Mondo and more: How Austin became America's retro otaku warehouse and 'Stranger Things' showed the world. | | |
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| Facebook’s Chris Cox and Sheryl Sandberg, at the WSJDLive technology conference, reflect on the company’s evolving role. | | |
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| I never thought that my move from London's Chelsea to living on China's doorstep 11 years ago would result in a complete fashion and ethical overhaul. Bu... | | |
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| What do Alexander Hamilton, Harry Potter, and Bayesian Statistics Have in Common? | | |
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| Chinese factories are churning out hackable hardware, and no one is doing a thing to stop them. | | |
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| What if a 29-year-old former quarterback was good enough to play pro baseball, too? What if we all tried the things that people told us we could not do? Inside the final comeback of a born-again star | | |
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| What was once an exchange stemming from "Please listen to my demo" has now transformed into a retweet or social media post, and the real estate is often the same price in the eyes of major labels. | | |
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| Lebanon’s new president has been a putschist, a neocon fellow traveler, and now an ally of Hezbollah. | | |
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| As customers get smarter and seek authenticity in their belongings, a brand's likability now goes far beyond just product. | | |
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| In Humboldt County -- the weed-growing capital of America -- some growers are hoping that greater transparency (and more legal protections for farmers) can make the marijuana industry safer, better, and more honest. | | |
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| | | | | Mary J. Blige ft. Heavy D. |
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