A man who knows the words to 'Gary's Got a Boner' could be a heartbeat away. | | | | | Can someone make a decent show about rock for this medium? (dailyinvention) | | | | |  | “A man who knows the words to 'Gary's Got a Boner' could be a heartbeat away.”
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| | rantnrave:// Are music videos too short? Or too long? How about both? That's the novel conclusion drawn by analyst MARK MULLIGAN, who suggests the music industry stop complaining about YOUTUBE and start creating content designed specifically for the way YOUTUBE and other sites monetize music. He reports that 15-minute clips work best on YOUTUBE -- which serves up about one ad per 15 minutes of viewing time, according to his research -- while 15-second clips are the norm on sites like MUSICAL.LY and DUBSMASH. "Falling in between these two ends," he writes, "is revenue no-mans land." Which includes the vast majority of music videos. It's unclear how MULLIGAN accounts, among other things, for fan-generated music videos, whose length labels and artists obviously can't control (short of writing much longer, or much shorter, songs), but this is still eye-opening research... Cold-hearted but OTM headline of the week: "DEEZER Is Launching in the U.S., But Does Anybody Care?"... Unused headline of the week: "PONO Is Going Offline for Several Weeks, But Will Anyone Notice?"... PERRY FARRELL loves house music, "which was meditative, psychedelic," and hates EDM, which he wants to "vomit... out of my nostrils." The LOLLAPALOOZA co-founder promises to incorporate these feelings into a new venture in "scene-making," which, no, I don't know what that means either... Leaked political email of the week: "ARIANA BUTERA-video caught her licking other peoples’ donuts while saying she hates AMERICA." Thus was ARIANA GRANDE -- who uses her mother's last name as her stage name -- rejected for a performance slot at a presidential gala last year... (P.S. There was, and still is, nothing wrong with a 22-year-old woman privately expressing her revulsion at a tray of donuts by blurting out, "I hate AMERICA." Nothing even remotely wrong with that. Nothing to apologize for. Many well-respected AMERICANS who have said much worse things about their country get to go to presidential galas all the time.)... One-upping PRESIDENT OBAMA, who employed a GUIDED BY VOICES fan as WHITE HOUSE spokesman, HILLARY CLINTON has taken on a REPLACEMENTS fan as her running mate... Was the G.E. SMITH-led house band at the RNC trolling DONALD TRUMP, or was it trolling the rest of AMERICA? Or is if safe to say everybody's trolling everybody at this point?... RIP GARY S. PAXTON. | | | - Matty Karas, curator |
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 | Salon |
| HBO's "Vinyl" was an expensive flop, and Cameron Crowe's "Roadies" is fading fast - can this genre be saved? | | |
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 | A.V. Club |
| Hollowness and cocaine became a strangely running theme of the RNC band’s musical selections, kicked off by its widely noted, near-universally derided cover of David Bowie’s “Station To Station.” | | |
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 | Music Industry Blog |
| Short videos are no longer the beating heart of YouTube viewing and quite simply they don’t make the money anymore. This is why music videos represent 30% of YouTube plays but just 12% of YouTube time. If record labels, publishers, performers and songwriters want to make YouTube pay, they need to learn how to play by the new rules. And to do that they need work out what to do with ‘15’. | | |
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 | The New York Times |
| As the festival industry grows, parents are starting to take their children with them -- but not without some sidelong glances. | | |
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 | Noisey |
| Gucci's return means a shift in Atlanta trap music culture, and if the energy of the night-which featured appearances from artists like 2 Chainz, OJ da Juiceman, Future, and Drake-was any indication, it’s headed in a positive direction. | | |
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 | Billboard |
| The former Viacom counsel is figuring out how to fight back (think "Game of Thrones") against that Department of Justice ruling. | | |
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 | BBC News |
| A network of illegal music download sites are "affecting dance music in a really bad way". | | |
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 | Los Angeles Times |
| Compton rapper The Game was once a latch-key kid weaned on the unofficial rap anthem of South Los Angeles, N.W.A's "F- tha Police." "It was what we all knew in the 'hood, it was in our DNA," he said. | | |
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 | Chicago Tribune |
| Lollapalooza, one of the biggest music festivals in America and on the cusp of its 25th anniversary, wasn't meant to last beyond its first year in 1991. And now that it has, its co-founder, Jane's Addiction's Perry Farrell, says it may finally be time for him to move on. | | |
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 | Thump |
| Back in the 90s, Mark Farina's Mushroom Jazz mix CDs were the perfect comedown solution for nights when the aggressive drum 'n' bass and post-acid techno of the American rave explosion got too overwhelming. But like the fungus that gives the genre its name, his deep, funky grooves started popping up all over the place. | | |
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 | Cuepoint |
| It's already becoming abundantly clear that 2016 is going to be the year VR starts to break in a big way. Headset prices are falling, Google Cardboard is widely available, and you can't turn around at a tech event without bumping into someone getting a demo on an Oculus. | | |
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 | Pitchfork |
| Fight songs rarely take dreaming as a subject. Dream songs rarely put up a fight. To dream and to fight more often seem opposed. When you mix them, you arrive at reality. Many of us fight against all odds for our dreams. Fiona Apple knows that. “Sleep to Dream” is waking. | | |
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 | MTV News |
| 10 years on, a look at what "In My Mind" accomplished. | | |
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 | Fortune Magazine |
| Revenue may be growing, but losses continue to climb and listeners are leaving. | | |
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| Noisey |
| Netflix's latest success is a small town story set in the 80s, involving a missing boy and a telekinetic girl, and featuring Winona, but the synthy soundtrack is a key player too. | | |
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| Billboard |
| Republic Records' Charlie Walk & Gary Spangler trace the song's ascent & talk the re-release of "Hold Back the River" as Bay's follow-up single. | | |
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| A.V. Club |
| Everyone loves a great mystery, except for the kids who used to peek in the back of their "Encyclopedia Brown" books. The unsolved mystery of the 1979 Billboard single “Ready ’N’ Steady” may never have garnered the interest of a trench coat-clad Robert Stack (or whatever Nicolas Cage’s name is in those "National Treasure" movies). | | |
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 | The Ringer |
| Bone Thugs-n-Harmony and Cleveland's forgotten hood. | | |
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 | Music Think Tank |
| Restaurants, bars, clubs and similar places often play recorded music or have bands or solo artists play it live to lure and keep customers. Playing this music, however, comes at a price literally and figuratively. | | |
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 | UPROXX |
| Of all the strange, unfathomable events that we've had to process during this exceedingly strange, unfathomable summer, among the most peculiar is the unlikely resurgence of '90s alt-rock band Third Eye Blind. For those who missed it: the group performed at a fundraiser earlier this week in Cleveland for an audience of Republicans in town for the party's convention. | | |
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 | via YouTube |
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