EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
The sports retailer worked with its ongoing partner agency Re:signal to improve organic search traffic, carrying out optimisation across ASICS’ content library and category pages.
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned .
This learning plan lays out the essential steps to conduct research, analysis, and testing before setting goals for future development.
Course 1: Introduction to Defining Customer Needs Course 2: Knowing Your Customers and Defining their Needs Course 3: Optimising the Research Mix Course 4: How to Conduct Usability Testing Decisions Course 5: Using CX Analytics, Goal Setting and Applying the HEART Framework
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
