Jeep wins hearts with Super Bowl ad; Tips for spicier writing; PR interview essentials; and more

Jeep nets Super Bowl ad favor, Victoria’s Secret accused of toxic culture, and Corona Extra clams up amid the coronavirus storm

Also: USA Today ranks the ‘big game’ ads, AirAsia scrambles after bribery allegations, what your clients want from content marketing efforts, and more.

WRITING & EDITING

Why and how to add POP to your writing

Crystallizing your purpose, objective and process is crucial to focusing your messages and fine-tuning how you convey them.

SURVEY

Take our reader survey for a chance to win a $100 gift card

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. All participants will get a $150 discount to a Ragan conference.

PR

Interviewing for a PR job? Prepare for these 5 common questions

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.

MEDIA RELATIONS

24 phrases ‘gaslighters’ use against you

These word pairings can do a lot of damage to trust and office morale. Make sure you avoid these tell-tale signs of manipulation and coercion, no matter who is in your audience.

PR

4 reasons ‘publicist’ is a dirty word in PR

Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself.

EXTERNAL COMMUNICATIONS

7 tips for speaking with greater confidence

Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience.

PR DAILY AWARDS

This Friday is your last chance to enter

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!

CONTENT MARKETING

What clients want from content marketing

New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through.

MARKETING

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.

SOCIAL MEDIA

4 social media waves to ride in 2020

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.

RAGAN AWARDS

Announcing Ragan's Top Women in Communications Awards honorees

Congratulations to this year’s honorees. Ragan will celebrate all of these influential women at a special awards luncheon on March 31 at the Grand Hyatt in New York City.

THE WORKPLACE

Infographic: Why and how you should pose questions at work

Those who’re willing to ask are bound to bask in lasting workplace success. Humble yourself, raise your hand, and admit you don’t know everything.

EMAIL

Why PR pros shouldn’t give up on email

Here are some tips to make sure you are getting the biggest possible return on your email efforts, and what you should consider if engagement is starting to flag.