Jeffrey Katzenberg's Quibi is spending big bucks on original content as the company hopes to build the next big thing in mobile streaming video.

Over-dependence on Facebook remains the No. 1 source of anxiety for retailers.

Publishers and ad tech vendors seem to have finally reached a compromise on an industry GDPR standard, but it won't mean much until Google joins.

Three years after Unilever's milestone acquisition of Dollar Shave Club for $1 billion, P&G is quietly betting on increasing its DTC portfolio.

For Digiday+ members: Marketers worried about brand safety issues are choosing to steer clear of emerging social platforms like TikTok and Reddit.

Executives from HelloFresh, Moroccanoil and AMC Theatres have been added to the attendee list for the Digiday Brand Summit. Reserve your spot next to them and other leading brand executives today.

 

Jeffrey Katzenberg's Quibi is looking to score big ad dollars

Sahil Patel

If Quibi gets to 20 million subscribers, it expects 30% of revenue to come from advertising.

'Control is being taken away': Retailers struggle with Facebook dependence

Hilary Milnes

Whether retailers are putting all of their eggs into the platform's basket, or cutting off spending entirely, Facebook anxiety for marketers continues.

 

Going beyond traffic data: Why publishers are beefing up their audience development teams

Sponsored Content PubPlus

Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus.

Procter & Gamble is looking to add more direct-to-consumer brands to its roster

Kristina Monllos

Three years after Unilever's milestone acquisition of Dollar Shave Club for $1 billion, P&G is quietly betting on increasing its DTC portfolio.

'Less about sizzle': Publishers test alternatives to annual NewFronts

Kerry Flynn

Group Nine and Refinery29’s absences come as the NewFronts has scaled down over the years.

Why addressable TV is the logical next step for DTC brands

Sponsored Content Cadent

To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent.

What brands need to know about buying third-party ecommerce data

Sponsored Content Jumpshot

Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot.

 
 
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