• Burnishing a brand. Stephanie McMahon, the chief brand officer of WWE, told Fortune's Most Powerful Women Next Gen Summit in Laguna Niguel, Calif., yesterday what every brand can learn from the WWE. McMahon is a fourth-generation wrestling promoter and the most recent McMahon to rise through the ranks of the wrestling empire. The company now has $700 million in annual revenue and delivers content in 25 languages to fans in 180 countries. Read more • The power of parity. Katie Telford, chief of staff to Canadian PM Justin Trudeau, told the Fortune confab that the PM's move to name Canada's first cabinet with gender parity at first raised ire. "Many people said this was an attack on meritocracy," she said. "Then we announced who they were and they have not said that since." Read more • Awaiting a verdict. Although the main focus of the Netflix documentary series Making a Murderer is on Steven Avery—a Wisconsin man unjustly imprisoned who was exonerated, only to be charged again—filmmakers and co-creators Moira Demos and Laura Ricciardi said that the criminal justice system is really the one on trial. "We think we have the best system in the world," Ricciardi told the Fortune audience. "But if you get pulled into it…it'll be so clear what's working and what's not working." Read more • Letting go of Gawker. Heather Dietrick, president of the Gizmodo Media Group at Univision—which eventually bought Gawker Media Group—talked about what it was like to tell the company's employees over the summer that Gawker was filing for bankruptcy and would be put up for auction. "I had hundreds of terrified faces staring back at me," she recounted on the Fortune stage. Read more • Sailing past gender barriers. Lisa Lutoff-Perlo is the president and CEO of Celebrity Cruises, a luxury cruise line owned by Royal Caribbean. Her on-sea counterpart, Capt. Kate McCue, is the first American woman to captain any mega-ship. The two trailblazers spoke on stage about how they've managed to make significant progress on gender equality at sea. Read more • Better than big bucks? Jennifer Berrent, general counsel and chief culture officer of WeWork, said that the best way she's found to get her millennial-heavy workforce fired up is to recognize them for their work. "It's not 'everyone gets a trophy,'" she clarified. Instead, the company now offers a concrete reward that honors "hard work, a job well done." Read more • Getting onboard. Veteran board members shared advice on the Fortune stage on how to land a private or public board seat. Their top tips: 1) Create a value proposition 2) Engage your network and business leaders and 3) Get experience speaking and presenting in front of your company's board. Read more | 