Michael Ourabah is the founder and CEO of BSO, a technology infrastructure provider specializing in connectivity for finance and capital market users. BSO recently embarked on a rebranding after being more of an engineering focused company that was “bad at marketing.” John Lothian News interviewed Ourabah over Zoom about BSO’s rebranding, telecoms in the age of the pandemic, cybersecurity, business as the world reopens, virtual reality and what comes next in technology.