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| News for Today's Top Marketers |
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Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day Anomaly celebrates optimism and diversity By David Gianatasio Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day.
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Infographic: Multicultural Millennials Take Brand Loyalty Seriously And 83% want companies to take a stand on issues By Carrie Cummings Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, ...
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How to Make Sure Your Branded Content Isn't Really Just an Ad Engaging stories should tell what products stand for, not what they do By Kaaren Whitney-Vernon Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
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BMW and Major League Soccer Are Testing 'Expandable Teaser' Ads Undertone's latest format pops in and out By Marty Swant At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.
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SNL Made a Parody of Apple's '1984' to Poke Fun at Kohler's Futuristic Toilets Benedict Cumberbatch is so Khool By Kristina Monllos Given Saturday Night Live's love of fake ads, it was only a matter of time before it tackled Apple's "1984." So what did they do with the spot that transformed Super Bowl advertising? They took on ...
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Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent Love of dogs eclipses all By Gabriel Beltrone The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on one thing. Golden ...
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Harvey Nichols Plunders Italy for the Brits' Shopping Pleasure This Holiday Winter joy is a zero-sum game By Angela Natividad Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it's pretty ...
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