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WardsAuto Interiors Conference
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Oct. 5, 2017 | Suburban Collection Showplace | Novi, MI
Dave Lyon to lead panel discussion exploring UX Challenges

Several of today's and tomorrow's most pressing UX issues will be examined and dissected in a special panel led by Dave Lyon, co-founder of
Pocketsquare Design.

Lyon and a panel of UX designers and technology providers plan to touch on topics including infotainment, UI design and advanced materials.

Watch Lyon's keynote address from the 2016 WardsAuto UX Conference HERE.

Dave Lyon co-founded Pocketsquare Design in 2013 to address the breadth of opportunities available in UX design through collaboration with technology innovators and OEMs. 

Prior to launching Pocketsquare Design, Lyon held several design leadership positions within General Motors. He helped create the first-generation Chevy Spark, Sonic, Cruze, and Volt

Seating for Lyon's panel will be limited.  Register now to reserve your spot!  




At the WardsAuto UX Conference on October 5,
you'll also experience...

Keynotes from leaders in
Automotive UX

Exhibits from
Leading Suppliers and Technology Providers
Sign up as an exhibitor or sponsor (see below)

Ceremony for
Wards 10 Best User Experience Awards

with winning vehicles on display

Multiple opportunities to network with
Top OEM and Tier 1 Designers and Executives

 
Register NOW to see your choice of panels
on the hottest UX topics:


The New Auto HMI Will Be Everywhere.
What Will it Look Like?
Augmented reality, autonomy, visual monitoring, natural language recognition, gesture controls, holographic controls and even car-based drones are transforming the human-machine dialog in vehicles. What will this look like?

Turbocharging Connectivity
Connectivity continues to change every aspect of the automotive user experience. One thing that never changes is the demand to move data faster and more economically, whether it is downloading movies to the infotainment system, over-the-air vehicle software updates or connecting with the IoT. This session explores the latest strategies and technologies for boosting the speed and power of connectivity.

Machine Intelligence and Deep Learning: 
Where Will it Take Us Next?
Artificial intelligence is predicted to transform industries like the previous technologies of steam and electricity did in earlier times. Where will AI take vehicles and the user experience both inside and outside the vehicle?

Solving UX Issues
Pocketsquare Design’s Dave Lyon leads a discussion about solving UX issues past present and future with a panel of experts.

The Newest Concepts and Tech for Enhancing UX
Whether consumers plan to inhabit a vehicle for 5 years or 5 minutes, it will be important for vehicles to impress drivers and passengers with beautiful design, smart surfaces, biofeedback and gorgeous OLED displays and lighting. Panelists will discuss the latest and greatest.

Where is Mapping and Navigation Headed
in Automotive UX?
Advanced Driver Assist Systems, autonomy, weather mapping and security all are converging in the area of navigation, along with augmented reality-enhanced interaction with points of interest and passenger-specific connected applications. How is this technology going to evolve and coexist with increasingly sophisticated mobile device-based systems?


REGISTER NOW!
SAVE $100 when you register by August 11
Early registration rate: $365
Regular registration rate (after Aug. 11): $465

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AWARDS

Wards 10 Best UX awards ceremony, with the winning vehicles on display

Exhibits icon

EXHIBITS

Exhibits from top UX suppliers showing off their latest innovations

Networking icon

NETWORKING

Meet up with colleagues and make new connections

WHO WILL ATTEND?
You'll join major OEMs and major UX suppliers.
2016 attendees included:

Adient
Airstream
ALPS ELECTRIC
Audi of America
BMO Capital
BMW of North America
Bosch
Cisco Systems
Continental
Corning Incorporated
Covisint
Delphi
DENSO International
Detroit Labs
EDAG, Inc
FBR
Fiat Chrysler
Ford Motor Co
Fuels Institute
General Motors
Harman
Honda
Honeywell
Hyundai Kia America
IBM
IER Fujikura, Inc.
Inteva Products
J.D. Power
JAE Electronics
Johnson Controls
KPMG
Lacks Enterprises
Lextant
Lawrence Tech Univ
Magna International
Mapzen
Maxim Integrated
Mercedes-Benz
Methode Electronics
Mitsubishi Electric
Navigant Research
Nielsen
Nissan N. America
NNG North America
Nuance Natural Language & AI Lab
NVIDIA
OPTIS
P3 North America
Pacific Insight Electronics
Panasonic
Pillar Technology
Pocketsquare
Robert Bosch LLC
Sherwin-Williams
STRATTEC
Sundberg-Ferar
Tachi-S Engineering
TAEGUE
Tata Motors Ltd
Ohio State Univ ElectroScience Lab
thyssenkrupp
Toyota
Toyota Boshoku America
Transtron America
Valeo
Visteon Corporation
Voicebox Technologies
Yanfeng Interiors
Yazaki N. America




EXPLORE THE 2016 CONFERENCE
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WATCH

Get a glimpse of the conference from 2016, and follow links to our photo gallery and event coverage.

WATCH VIDEO


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READ

WardsAuto reporters provide details on the major happenings at the 2016 WardsAuto UX Conference.

READ REPORTS

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VIEW

Check out the WardsAuto Flickr gallery to get a first-hand view of our 2016 event from every angle.

VIEW PHOTOS


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CONTACT



Larry Schlagheck
Managing Director
lschlagheck@wardsauto.com

WardsAuto

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