Festival of Marketing is known, rightly, for delivering fresh thinking on marketing matters from marketing leaders. It’s also known for inviting people in from outside the marketing world to offer their perspective. Lord Sugar, for example in 2016, gave his assessment on the issues of the day, Lord Sugar on the John Lewis Christmas ad: ‘It didn’t make me cry’, while mellifluous documentary maker, Louis Theroux pondered the meaning of what he had learned from the margins of society. But it was Stephen Fry and his warning of the potential and pitfalls of AI that stands out, a topic even more relevant now than then.
- Russell Parsons, Editor-in-Chief, Marketing Week. | 
