New data on the state of linear and connected TV advertising growth
| | | Hi John,
Although more and more cost-conscious viewers are opting for ad-tier based streaming plans, advertising still only comprises about a third of streamers’ revenues.
Register for Wednesday’s Meet the Analyst Webinar at 2pm ET / 11am PT to learn about the latest trends in linear and connected TV (CTV) ad spending.
You’ll hear our senior analyst Ross Benes unpack how live events like the Olympics and the elections will drive spending, and share what the shift from linear to CTV means for available ad inventory. Plus, you’ll get on-demand access to the presentation slides with exclusive EMARKETER charts. |
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| See you there,
EMARKETER Editors
This Meet the Analyst Webinar is made possible by MNTN.
P.S. Please forward this invite to colleagues who are interested in CTV ad trends. |
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