Econsultancy has a new Retail Media Best Practice Guide to sit alongside our retail media elearning plan. Join us for a preview on June 22nd, 2pm BST, 9am EDT, as we discuss:
The retail media landscape: Understanding the marketplace, and the key networks and players.
Retail media strategy: How to develop a strategy to achieve objectives, and set the team up for success.
Retail media execution: Understanding key format and measurement options.
The future of retail media: What does the future hold for this developing area?
Bedir Aydemir is Director of Data at The Sun. We chatted with Bedir to find out more about his role. We also delve into The Sun’s data strategy, industry challenges, and the future of the advertising ecosystem.
Take part in this 10-minutes survey from Econsultancy in partnership with Marketing Week, and share your perspective on the technologies, behaviours and priorities that will shape your industry.
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
