On the latest episode of the Digiday Podcast, BuzzFeed’s Jonah Peretti and Complex Networks’ Rich Antoniello explained how they see the two media companies fitting together.
| The wave of media consolidation is cresting again. The latest example is BuzzFeed’s acquisition of Complex Networks. BuzzFeed CEO Jonah Peretti and Complex Networks CEO Rich Antoniello joined the Digiday Podcast to talk about the deal. “You need editorial independence and that flows through even to the business and to the partnerships you do and brand licensing deals and native advertising and branded content,” Peretti said. Read more below. On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together. While brands are aiming to be part of the excitement for a return to normal this summer, marketers and agency execs say there’s a balance to strike. More in this week’s Digiday+ Marketing Briefing. Streaming influencers see the benefits in using Amazon Live, but the hours needed to make videos on the platform have brands sticking to traditional ads. The second partnership announced this year between Verizon Media and Catalina will give advertisers a much fuller picture of ConnectID users. Other things to know about From Most Innovative Brand to Best Use of Social, The Digiday Awards will honor the companies, campaigns and creative modernizing media and marketing. See the full list of categories and submit your entry today. Improvements to blockchain are changing the programmatic marketing system and improving ad-exchange auctions dramatically. Learn more in this Q&A. Sponsored by Alkimi. From Modern Retail: Register for this new live webinar to learn why competitive approaches to Amazon's Sponsored Display, especially in terms of the product detail page, are more important than ever. Sponsored by Perpetua. | | |
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