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MEASUREMENT
How to take your measurement to the next level in 2023
This should be your big new year's resolution.
WEBSITES
How PR professionals can help with Google’s EEAT
PR has a vital role to play in SEO.
WRITER’S PASSPORT
4 ways to reuse your own content
Because why reinvent the wheel?
MARKETING
5 predictions for marketing tech in the year ahead
This year certainly mirrors the famous Dickens quote, “It was the best of times; it was the worst of times.”
DAILY SCOOP
Gen Z’s views on ad tracking, a history of TikTok and more
Plus: How social networks responded to Twitter’s ban.
LEADING NOW
How to be a humane leader
Real leaders are real people.
SOCIAL MEDIA
4 new social media features you need to know about this week
Updates from Instagram, TikTok and Reddit.
2023 infographic trends, Twitter is now run by poll and more
Plus: Media predictions for the new year.
PR
PR Daily’s top 6 trends for 2023
Making predictions for the last three years has been pretty pointless. But let's try anyway.
RESEARCH
Benchmark your communications wins — and challenges — for the year
Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.
EMPLOYEE ENGAGEMENT
How to manage negative Glassdoor reviews
Including the all-important question: To respond or not to respond?
Twitter suspends prominent journalists, SKYY wants to pay for your wedding and more
Plus: Add some meta to your ads. No, not that meta.
PR DAILY AWARDS
PR Daily Award winner: Social media drives attention to Hallmark holiday movie
Hallmark used the power of social media to gain visibility and drive engagements through a sweepstakes contest that promoted a special two-part movie event.
INTERNAL COMMUNICATIONS
The key to organizational resilience is next-level internal comms
Internal comms has grown so much in the last few years. Now it's time to push even further.
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