Your organization’s stories are valuable. Why let news journalists have all the fun in telling them? Lucky for you, Ragan’s Brand Journalism Workshop, which takes place Feb. 7 in Miami, Florida, will help you find, tell and promote your own organizational stories in ways that make journalists come to you. Join veteran journalist and brand journalism expert Jim Ylisela for this hands-on daylong workshop in sunny Miami. The Brand Journalism Workshop features six hands-on sessions and plenty of time to network with your peers: The brand journalism fundamentals What’s your business case for brand journalism? Building your measurement strategy How to turn your communications department into a newsroom The facets of great brand journalism stories Top takeaways and your next steps to brand journalism success Join organizations like Advocate Healthcare, Omaha Public Power, University of Alberta, Pittsburgh International Airport and more who have already found significant success using brand journalism principles. Is the West Coast more your style? Join us Feb. 20 in San Francisco for the Strategic Communications Workshop. Questions? Contact customer service at cservice@ragan.com. |