New generations of home tech combine style and substance | How to prevent seasonal property damage | Broker encourages renter to look beyond Manhattan to buy
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New generations of home tech combine style and substance CES 2023 brought product debuts that aim to influence future home design, like an air conditioner disguised as framed artwork. Check out the most-hyped gadgets from the technology industry's biggest show of the year. Full Story: REALTOR® Magazine (1/6)
Listing Presentation Checklist | Listing Presentation PDF These Listing Presentation templates make you stand out from the competition. Give your prospects and clients a reason to place a premium on your expertise. Includes real listing presentation templates, scripts, and strategies. Click here to get the templates today: Download Now!
Broker encourages renter to look beyond Manhattan to buy Corcoran broker Marc Williams guided his client to the Forest Hills neighborhood of Queens when she decided to take the leap from renting to buying in New York. He was able to line up multiple options with the client's $200,000 budget in mind. Full Story: The New York Times (1/5)
Report: What to consider before ditching Twitter Twitter was used by 22% of online adults in the US weekly last year and accounted for just 1.3% of digital advertising, both pale in comparison to Meta properties, but the platform is irreplaceable for its "cultural relevancy," per a Forrester report. Forrester says marketers should view Twitter as an emerging channel, and outlines key considerations for the new year, such as its brand safety guidelines and if it offers an experience not found elsewhere. Full Story: Adweek (1/6)
Buyers see favorable conditions in 2023 Many prospective buyers in Canada are waiting for prices to drop this year as interest rate increases slow and competition for houses continues to decline. "People are saying that they don't have to go into bidding wars and put in unconditional offers. Now they have the freedom to put in conditional offers, so that's giving a lot of people a bit more confidence," said Despina Zanganas, a Toronto REALTOR® with PSR Brokerage. Full Story: The Globe and Mail (Toronto) (tiered subscription model)/The Canadian Press (1/8)
Facebook Marketplace bans business profiles Facebook Marketplace is no longer allowing property listings with business profiles, though agents retain the ability to share listings via personal pages. "Social media is rented ground. You don't own it," says social media strategist Katie Lance. Full Story: The Real Deal (1/8)
Ring is upgrading home security camera technology with its upcoming Always Home Cam, which can fly around the property on preset flight paths. The device will become available in 2024. Full Story: TechRadar (1/6)
News from NAR
NAR Leadership Academy application process explained Are you interested in applying for the 2024 NAR Leadership Academy class? Register now for the Town Hall virtual event, a valuable forum to hear more about the application process and qualifications. Join NARLA Chair Tamara Suminski, Vice Chair Keith Kanemoto and NAR 2023 President Kenny Parcell at noon CT on Jan. 11. Register now!
Fair & Equitable Housing
Developers donate Minnesota building to Salvation Army Twin Cities Salvation Army recently received a real estate donation from Tareen Development Partners and Reuter Walton Development, and the nonprofit is considering using the property for affordable housing in addition to offices. "This property could possibly be a very good way for us ... to help people get on their feet," says Maj. Scott Shelbourn, head of the Salvation Army Northern Division's Twin Cities unit. Full Story: Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (1/8)
Legislation & Regulation
Optimism for soft landing grows among strategists A small but growing number of strategists at major financial firms believe that central banks in the US and Europe might pull off a soft landing in 2023 by easing inflation without tipping their economies into a full-blown recession. "If you talk to people, they say it's the worst of all possible worlds," said JPMorgan Asset Management Chief Global Strategist David Kelly. "It's not -- inflation is coming down, unemployment is low, we are moving past the pandemic. The chances are risk assets are going to do very well." Full Story: BNN Bloomberg (Canada) (1/7),Financial Times (subscription required) (1/6)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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