Just "Do You"....

Do,

It is not uncommon for entrepreneurs to struggle with their “personal” brand versus their “professional” brand.

This challenge has never been more apparent - or even problematic - than it is now due to the incredible rise of social media.

For better or worse, this is the world we live in.

There Is No Hiding Who You Are.
DECIDE To Be Your Authentic Self
All The Time.

There should not be a personal brand and a separate “small businessowner” brand.

The key is authenticity all the time, and in every place.

The relieving part for many is that when you choose to drop the corporate facade and be authentic, you can simply be the genuine un-edited version of yourself.

This reminds me of the expression...

...The Truth Shall Set You Free!

The bottom line is this: Stay focused on who you are, what you offer, what your brand is, and continuously generate content to support that brand – and do it in an authentic way.

Trying to have two personas – business and personal – is far more effort than it’s worth and ultimately becomes a roadblock as you build your business.

Although you may think it is unfair for your prospects and clients to judge you, they will.

They want to do business with someone they know, like, and trust.

Conversely,

It Makes Sense For You To Do
Business With People You Like
As Well.

The above is an excerpt from DECIDE: The Ultimate Success Trigger:

http://www.DecideForSuccessBook.com/

With two new awesome chapters added, I still have some free copies available. (Just pick up the S&H and it's yours).

Also, when you claim your paperback copy, I'll immediately get a PDF over to you.

You CAN get this right now.

http://www.DecideForSuccessBook.com/

To Your Success,

Jim Palmer
Your Dream Business Coach